Rising one’s business and leads are two of the crest objectives of every businessperson. Increase leads and business growth go hand-in-hand. You won’t obtain one without the other. Many industry owners, mostly start-ups believe business and lead growth start with the salespeople making phone calls. This vision of building a business is out-of-date and ineffective.
With the eager accessibility to the Internet, users wait to find information and answers to their questions straight away. Websites provide the content containing this information user are hurriedly looking for. However, there are millions of websites out there on the Internet and not all of them appear in search results. Only the ones deemed most relevant and credible appear. After all, a user is in a hurry to get specific information so they don’t want to waste their time reading irrelevant website content.
After every search, inquiry typed in by a user, a Google SEO or search engine robot indexes and collects data from every website published on the web. Spiders crawl websites looking for keywords that match or are related to the words used in a user’s search query. The search engine robot uses a formula to then rank certain WebPages in the search results that are seen by the user.
In search engine marketing, ranking is important. Every internet marketing company struggle to obtain their own website on no 1 search result position on search engines.
Well, going back to the previous points of 24/7 Internet access and people’s expectations for immediate answers and information, the first handful of search results will be read while those on the following pages will likely be ignored. After all, who is going to click through multiple websites when their time is precious and short?
It is only through implementing good online marketing with SEO optimization of one’s website that there is a greater chance of your website receiving one of these top rankings and thereby increased website visitors and possible leads and customers.
SEO not only gets traffic to your website, but it also attracts excellence leads who are interested in your brand, product or service.
Start tracking your keyword rankings with a SERP ranking tool to monitor the results of your SEO efforts.
If search engine optimization is a foreign concept for you, it can be overwhelming as to know where to start and what to do. There are some simple SEO tactics you can start to apply in order to grasp the attention of search engine robots and increase a higher, more visible search results ranking:
An excellent starting point for an SEO strategy is the accomplishment of keywords. When you set up an account with Google Search Console, you can access a handy keyword tool where you can find which industry or niche specific keywords, keyword phrases and keyword groupings to target and implement throughout the content on your website. When determining which keywords to aim, look for ones with lower search volume, but high monthly searches. Those with lower search volumes mean they aren’t as competitive so your company has a better chance of ranking for them.
The Meta description is the one or two line praise that appears under the clickable web page heading. It gives a brief description of what that specific page is about. The length of the Meta description has a length of 152 words. Meta descriptions longer than this are shortened, which is something to avoid. Meta descriptions are to be short and brief. They are also major places to insert some of your targeted keywords. When writing Meta descriptions, think of the web user and the questions he or she may be asking when they are conducting a search. Let your Meta description be your answer to one of their questions.
More people now browse the Internet on their smartphones than on a desktop or laptop computer. Search engines, like Google, don’t like unhappy Internet users and since mobile responsiveness is a big deal for a user experience that it is now a ranking factor in its search ranking algorithm. By having a website that is mobile friendly you not only satisfy search engines and possibly get a boost in search results rankings, but you’ll also give your site visitors a pleasant experience.
Google My Business is an immense technique for local businesses to get listed online. With Google My Business, businesses are listed on Google maps with directions, a summary of the company’s products and services, the company’s address, telephone, hours of operation, pictures, reviews and a link to the company’s website. The offered business summary section is another prime place for inserting keywords. Here, however, try and implement local keyword phrases like “web Development Company in Calgary.
Reviews are also key; generate as many positive reviews as you can. With people doing more business transactions online without interacting with the company, reviews are a precious way to measure whether someone should work with a company or make a purchase from a business. Online users making their first purchase from a business will automatically read reviews about the company first.
While it is great to include keywords in the URLs, titles, Meta descriptions, and images used on each page of your website, a blog where one regularly publishes fresh, informative content is the sweet spot to implement keywords. Search engines also look for fresh, new content that would provide users with useful information that they are looking for. Blog posts give users with pertinent, informative, interesting content as well as places where you can implement keywords and links.
Your blogs should be written in a way that is easy to read and understand and be free of spelling, grammar and punctuation errors and contain a call to action or some form of engagement with the reader. When blogging, some things to be aware of include link bait and buying, keyword stuffing and plagiarism
With guest posting, you write a blog post which is published on another website. This is a great way for your blog content to get more exposure and more visits to your website. If your blog post is published on a reputable site within your industry, the credibility and reputation of your own website will get a boost which will catch the attention of search engines that in turn may reward your website with a higher search results ranking.
Web users imagine getting what they’re looking for almost instantly. They are not going to sit around and wait a minute or two for a website to load. Instead, they will immediately go to another website. Site pace is also an aspect search engine robots use in awarding search results rankings. There are some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, remove unnecessary plug-in and scripts and have a reliable web host.
While most visitors to your website will have no problem seeing your images, those who are blind, as well as search engines will be unable to view them. Search engines are computers and only read text and numbers. Blind visitors can have a description of the image read to them. To make it possible for everyone, including search engines to see your website images, an ALT tag is used. These are brief descriptions of a few words telling what the image depicts. It is a good idea to implement keywords in the ALT descriptions. With keyword rich ALT descriptions, your website will emerge more related to search engines.
Search Engine Optimization can aid to grow your business by attracting leads to your website. Once the leads are attained, the sales team must take them through your sales funnel to convert them into paying customers.
While the basic search engine optimization tactics make for a good foundation and are easy to implement, it can be a challenge to keep it up. SEO isn’t a “one and done” thing. It requires constant maintenance and adjustments over multiple years. For many small and medium-sized businesses, this can be more than what they can handle while also trying to manage the day-to-day operations of their businesses. As a result, many choose to hire an experienced, outside digital marketing company to handle and oversee their website’s SEO.